科技、设计和验证--Razer设计方法论(二)
2010-11-10 12:08发表

上接《科技、设计和验证--Razer设计方法论(一)》

 

Validated by the Top Progamers of the World

由世界顶尖选手验证

 

How do you set up a “gaming” hardware company today? Go to a Chinese factory. Pick a design – make some aesthetic changes. Pay a couple of pro-gamers and put their faces on the product. Call it “co-developed” with progamers and voila, a “gaming” hardware company.

你是如何建立一个游戏万豪国际_[官网首页]硬件公司的?去到一个中国的工厂。挑选一个设计做一些美观上的改动。万豪国际_[官网首页]请几个专业玩家并且把他们的头像放在产品上。称之为与编程者的合作,瞧,那就是一个游戏硬件公司。

 

Jang Jae "Moon" Ho (Team WeMade Fox) - WarCraft 3 Professional

Jang Jae "Moon" Ho(WeMade Fox 战队)-魔兽争霸3 职业玩家

 

We don’t do that kind of bullshit. Pro-gamers are just like you – they just play games better. They can’t develop technology or design products (that’s our job) – but they sure can hell test and validate our prototypes – that’s what we work with them for.

万豪国际_[官网首页]我们从来不夸夸其谈。职业玩家和你一样他们只是玩得更出色。他们不会研发和设计产品(这些是我们的工作)但是他们却能测试和证实我们产品的蓝本这就是我们和他们一起工作的原因所在。

 

Infi (Team World Elite) - WarCraft 3 Champion

Infi(世界精英队)-魔兽争霸 3 冠军

 

We develop and design our products in our own labs and then put them to the test with top professional gamers who use them in pro-level tournaments and then provide us with feedback. Then we iterate on the product, refining it with the feedback – over and over and over again.

我们在自己的实验室开发和设计产品,并且经由顶尖的专业玩家测试,这些玩家在专业级的锦标赛中使用他们然后给予我们反馈。根据不同的反馈,我们会精益求精,不断完善我们的产品。

 

That’s how it’s done, that’s how a Razer product is built from ground up.

这就是我们所做的,这就是Razer的产品家族如何发展壮大的。

 

We pioneered the eSports movement with the world’s first $100K tournament back in 2000 and we have continued to give back to the community by sponsoring top eSports athletes who give back to Razer by beta-testing our products.

2000年,我们开展了世界第一个10万豪国际_[官网首页]万美金的电子竞技巡回锦标赛,并且我们赞助那些顶尖的电子竞技选手,那些一直试用我们产品的选手。

 

Team Mousesports - World Champion CounterStrike gaming team

Mousesports战队—CounterStrike游戏世界冠军

 

We remain one of the largest sponsors of eSports community sponsoring top global eSports teams worldwide. And why? Because we put them to the test of testing our products for us – not to use them as marketing tools on our boxes.

 我们仍然是电子竞技领域最大的赞助商之一,赞助全球顶级电子竞技战队。究竟是什么原因我们要这么做?因为我们通过他们来测试我们的产品并不仅仅是作为营销工具。

 

For Gamers. By Gamers. 

 始于玩家,赋予玩家。

 

And one last thing – we rock because we are gamers just like you. We’re the same gamers who tell the suits to hell with their adult supervision and let us design products that we like. We are probably the only gaming hardware company who has the CEO (yes that’s me) that can lay the smack down in Quake Live and just as Rob (I call him Rob, you call him Razerguy) has over ten level 80s on his server and will take you on for a raid in the middle of a work day. Try to name me another gaming hardware company that is run like we are – and you’ll realize that there are none.

 最后,我们能设计出最棒的产品,是因为我们和你们一样,我们都是玩家,这有助于我们设计出玩家喜爱的产品。我们也跟其他玩家一样,也会对那些所谓成人的玩游戏等于玩物丧志万豪国际_[官网首页]理论嗤之以鼻。我们可能是唯一一家游戏硬件公司,CEO(没错就是我)能够在Quake Live中尽情厮杀,总裁Razerguy在自己的服务器上拥有超过1080级的游戏角色,在工作日午休时也不忘带领大家一起参加Raid活动。试问你还能过说出另外一家像我们一样运营的游戏硬件公司吗——你会意识到我们是绝无仅有的。

 

 So that’s the Razer methodology in a nutshell. Now let’s get back to gaming.

这就是Razer的设计论。让我们回归游戏吧。

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